Covid-19 is accelerating trends that were in motion before the pandemic hit, shaping B2B sales operations for the years to come: digitalization, virtualization, collaboration, personalization, to name a few, in a more and more volatile, uncertain and complex environment. As we prepare for sustainable and resilient recovery, how do you ensure that B2B leaders and sellers embrace the new normal of B2B sales, adjust to it, and plan for the recovery?

Agenda:

Welcome to "Learn to Unlearn" / B2B sales
Describing the new normal of B2B sales operations: what has been the most disruptive? positive or challenging changes?
Embracing the new normal, discussing resilience and the benefits of unlearning
Preparing for a resilient and sustainable recovery: rethinking, strengthening why we sell (i.e. personas, purpose, vision, brand), how we sell (communications channels, content, behaviors) and what we sell (the value we provided yesterday might be irrelevant)
Action plan and next steps

This will be a highly informal, interactive webisode, register now.